Common Questions About The Row Bags
What follows are the questions that are asked most about the row bags, answered with what can actually be verified. Prices throughout are observed 2026 market prices recorded in September of that year, not an official price list, because the brand publishes none. Anything reported but unconfirmed is marked as such rather than quietly rounded up into fact. Figures taken from resale reports describe observed market behaviour; they are not investment advice. This covers bags alone, so ready-to-wear and footwear sit outside it. Assertions that are widely repeated but cannot be checked are omitted.
Who makes The Row, and where are the bags made?
Founded in 2006 by Mary-Kate and Ashley Olsen, The Row is based in New York City. The design studio has been in Tribeca since 2012, with a Paris office opened in 2011 and a London office in 2019. The name comes from Savile Row in London. Bags are made in Italy, and the brand lists Made in Italy on its own product pages for the Half Moon, Soft Margaux 10 and 12, Margaux Shoulder 12, Bourse Clutch, Terrasse To-Go and Large Slouchy Banana. Nothing more about manufacturing is made public, and any claim about a specific tannery is unverifiable. Los Angeles, New York, London, Paris and Amagansett all hold an own-name boutique.
Why do the bags carry no logo?
No style in the line has an exterior logo plaque, branded hardware the row bags crossbody or a monogram print. Recognition depends on silhouette, proportion and construction instead. Each bag carries a small, discreet exterior stamp, usually low on the side where it blends into the leather, plus a second stamp inside. The metalwork are palladium-plated in a matte or brushed finish, giving weight rather than shine. Nappa, lambskin, calfskin and cotton herringbone do the lining work where other houses print logo jacquard, meaning the linings are luxury materials in their own right. In practice, nobody can place one of these bags from a distance, and many buyers regard that as the point.
How much should you expect to pay for a The Row bag?
No official price list exists, because the brand publishes none, so each number below is an observed 2026 market price. Observed prices stretched from $590 for a Double Travel Wallet to $6,900 for the Marco Bag. Work in three bands: entry, roughly $590 to $1,500; middle, roughly $1,550 to $3,500; top, roughly $3,600 to $6,900. Size matters less than material when it comes to the number. Suede carries a consistent premium over calfskin on the same silhouette. Retailer prices differ, and stock, currency and season all move the number, so read the table as a snapshot rather than a quotation.
| Band | Range observed in 2026 | Example models |
|---|---|---|
| Entry tier | $590 to $1,500 | Double Travel Wallet $590, Boone Tote $900, 90’s Bag $1,090, N/S Park Crossbody $1,290, Half Moon $1,390 |
| Middle band | $1,550–$3,500 | Bourse Clutch $1,590, Park totes in all sizes, Alix $1,900, Peggy Clutch $2,900, Large Slouchy Banana $2,550 |
| Upper band | $3,600–$6,900 | Marco Bag $6,900, Margaux Shoulder 12 $4,900, Alger Tote $4,900, Agnes 12 $4,400, Soft Margaux 10 $3,650 |
| Suede uplift | Varies by silhouette | India 10.00 $3,850 leather against $5,370 suede; Agnes 15 $5,000 against $5,800 |
Has the Margaux been discontinued?
Nobody outside the brand knows, and the brand has stayed silent. The verifiable part is that the Margaux was pulled from third-party retailers during 2025, and that the brand’s own site now shows the Soft Margaux and the Margaux Shoulder rather than the original. Discontinuation itself is reported everywhere but has never received official confirmation from the brand. Any article that merges those two different claims goes beyond the evidence. The original now trades on the secondary market, where the Margaux 15 reported reselling at around $4,350 to $6,000 and above in early 2026. The status is unresolved, not settled.
How does the Soft Margaux differ from the Margaux?
What you have here is a reworking, not a rename. Protective metal feet, an interior toggle closure, belted side gussets, a zip pocket and card slots are the additions against the original. At an observed $3,650, Soft Margaux 10 comprises 100% calfskin, a cotton herringbone lining, 10 x 7 x 7.5 inches, a 5-inch handle drop, palladium-plated hardware, a removable shoulder strap and one card slot, Made in Italy. Soft Margaux 12 carries over that construction at 12 x 9 x 7.5 inches, with two card slots and a zip pocket, at $4,350. Reports place a Soft Margaux 15 at about $4,700, but the figure is unconfirmed. Margaux Shoulder 12, observed at $4,900, is a separate shape with a lambskin lining and elongated tubular handles.
Why do the model names have numbers in them?
The number is the bag’s width in inches, not a size tier or a series code. The same rule works for Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14. Comparison is unusually easy as a result: two bags with the same number are roughly the same width. The Margaux 17 can be found in a leather-and-canvas version at a major retailer, approximately 17 x 12 x 9 inches, though its price has not been verified. Where a name carries N/S or E/W instead, that describes orientation rather than dimension. Learning both conventions tells you most of what you need before seeing the bag.
How do you authenticate a The Row bag?
No serial number, date code or authenticity card system exists publicly for these bags, so there is nothing to look up and nobody can verify one for you. Instead, authentication is physical. Stitching should be machine-precise and evenly dense, with no fraying or wandering lines, and hand-painted edges should show no overflow, bubbling or thin coverage. Real hide is both weighty and soft and takes light in rather than throwing it back; fakes feel stiff, thin or faintly plasticky. A crisp, centred interior stamp reading the logo and Made in Italy is the norm, and the Margaux carries engraving on its buckles and base feet. Since counterfeits reported through 2024 and 2025 pass photo inspection, the advice comes back to in-hand checks and platform authentication.
- Nothing of the kind exists: no serial numbers, no date codes, no authenticity cards
- Even stitching density and clean hand-painted edges
- Interior stamp crisp and centred, reading Made in Italy
- Hardware matte or brushed, closing precisely
- A shape that holds when the bag is empty
Do The Row bags retain value on the secondary market?
On observed market behaviour they have, though this is not investment advice and past figures forecast nothing. 97% value retention is the number the Rebag CLAIR 2025 report assigned the brand, taking it into the unicorn tier of 85% and above for the first time, behind only Telfar, Hermes and Goyard. Model by model the picture varied, with the N/S Park Tote strongest at 146%, the Margaux Tote at 107% and the Half Moon shoulder at 106%. For context, the same report recorded the Hermes Kelly Mini II at 282% and Goyard at 123%. Softer figures include Fashionphile resale reported up about 44% year over year. None of it applies evenly, since canvas, nylon, sisal and seasonal colours discount while the strength sits in black and neutral calfskin.
Where are The Row bags sold?
The direct routes are the brand’s own webstore and the boutiques in Los Angeles, New York, London, Paris and Amagansett. Multi-brand retailers confirmed as carrying the bags include Bergdorf Goodman, Neiman Marcus, Net-a-Porter, Mytheresa, FARFETCH, FWRD, SSENSE, Selfridges, Moda Operandi and Cettire, plus independents such as A’maree’s and Savannahs. The Outnet carries off-price and archive stock, where discontinued styles often surface. On the secondary market, Rebag, The RealReal, Fashionphile, Vestiaire Collective, 1stDibs, Madison Avenue Couture and Future Reference all trade them. Poshmark, eBay and Mercari also list them; sources flag the first two as higher counterfeit risk. Anyone searching for the row for sale needs to know that at least one non-official site uses the brand’s name, so check you are on the brand’s own store before buying direct.
What is the right way to care for one?
The label issues no care protocol, so what follows is material-appropriate general guidance rather than instruction from the label. In every case: don’t overfill, keep the bag away from direct sunlight, heat and rain, and store it lightly stuffed in its dust bag so it holds shape. A soft dry cloth suits calfskin and grained finishes, with neutral conditioner used sparingly. Nappa and lambskin, which appear mostly as linings, are exceptionally soft and mark easily, so use a dry cloth and avoid over-conditioning. Use a suede brush and nothing else on suede, which is the most fragile material here: no leather cream, no wet wipes, no soap, no water-based cleaner. Raffia, sisal, canvas and silk or satin pieces spot-clean but are least forgiving to water and least serviceable.
